Archive for the ‘Sports’ Category

June 15th, 2012

Social Media in a Christian School

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So I’ve been creating, producing, brainstorming all with a focus towards combining high school education, a boarding program and Christian missions into the social media world. There’s been a steep learning curve. Everything from, “I never went to a public high school” to, “I now have management type responsibilities, and a budget.” Both have been strange for me to look back upon, and to see how I’ve failed and succeeded. So, if you will let me, I feel the need to share some of my thoughts from the past year.

Failures, and the One the Got Away

So I’ve been put in charge of the Communications at Black Forest Academy (BFA), which most of you likely already know. 😉 My role involves protecting and pursuing the “brand” of the school. But what I didn’t know this would mean is overseeing people as part of that.

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October 20th, 2011

Fall Fill In

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Well folks, it’s been a looong time since our last update. I’ll skip the list of reasons for our silence, and jump straight to the good stuff.

Summer Happened

This summer was full. We did some manual labor, had family visit, and moved twice. July was filled with an intensive German course, which gave us a little more language confidence. Wir sprechen Deutsch ein bisschen besser. (If you speak German, you may be able to tell just how little better by that sentence.)

School’s back in session!

In late August, BFA started up again. We’re so glad not to be new this year! It’s wonderful to know how BFA operates, know what all those crazy acronyms mean, and best of all, to know students! God has already blessed us with some amazing, truth-filled, life-changing conversations with students.

Israel and the Screaming Girls

Israel is coaching JV Girl’s Volleyball this year. Last year he helped out, but now he’s an official coach. This means daily practices and traveling to games every weekend. Israel seems to be uniquely equipped, by his five sisters, to deal with all the screaming involved in a six hour bus ride with 20 teenage girls. He’s very much enjoying coaching, but it makes for a very tiring schedule.

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November 21st, 2010

Here’s a Bit About What I’ve Been Doing

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Job Title: Communications Supervisor

Definition: One who works on the website.
My Interpretation: Communicating about BFA to the world outside of BFA.

Expounding Upon My Role

I honestly have been working primarily on the website. But not in the way most would perceive. Within the first month of the school year I came up with a 35+ page brief about how the school could improve their web presence. I came up with this goal.

To create a dynamic website that enables the specific audiences that we are trying to reach to find and use content that is focused for them personally and for their ease-of-use. BFA’s website is not just text on a sheet. The website needs to become a reliable resource and a secure environment for parents, staff—new and returning—and students to share in the experience that is BFA. Our vision for BFA needs to be clear and communicate that we are a school that prides itself on excellence and moral standards; not just as an international school, but also in our brand—our face—to the outside world.

The website has been my primary focus. After writing that brief I was able to spend a half-day brainstorming/way-too-short meeting with the main directors of the school. We spent time pouring over the main points of the brief, and exploring the different areas that each division wanted to focus on. It was great for me to be a part of that meeting. At that point I hadn’t grasped the feel/story/vibe of BFA. So it was very helpful for me to be a part of that meeting. I’ve been busy working on the website and expect to have it finished by Christmas.

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